I've priced around for tires and Lou's beat the local competition. I could have bought tires on-line but by the time you pay shipping, mounting, balancing, your not much money ahead. I figure, better to keep a couple extra dollars in the local economy. Besides that, everyone at Lou's is very personable and they go out of their way to ensure you are satisfied and alert you if you have any problems you were not aware of - like, "Did you know your NYS inspection has expired, shall we take of that for you?" Wow, thanks - good save! Lou's os great!